RAA Limited is a leading brand-development company that helps International and local FMCG companies that are not present in East Africa develop in the region. The company’s primary activities include importation, distribution and brand management …
Continue readingJumbo Chem Kenya Limited Case Study
Jumbo Chem Kenya Limited is part of the Plastic Resin & Synthetic Fiber Manufacturing Industry in Kenya. It was founded in 2010 with the aim of providing solutions improve energy efficiency and provide comfort while …
Continue readingMelvin Marsh International Case Study
Melvin Marsh International is a world-class flavored tea manufacturer based in Kenya. The Melvin’s tea brand was the first flavored tea brand in the Kenyan market. Since its launch in 1995, the brand has become …
Continue readingSynergy Lubricant Solutions Limited Case Study
Synergy Lubricant Solutions Limited, commonly referred to as Slusol is among the leading lubricant suppliers in Kenya. It was founded in 2011 with the aim of providing solutions to lubricant users that reduce maintenance and …
Continue readingSASO Industries
SASO industries is a Nigerian manufacturing company that produces dishwashing liquid, detergent, toilet, and laundry soaps. Their aim is to create value for stakeholders by delivering quality products, through continuous improvement, innovation, and sustainable business …
Continue readingVetcare Africa (Kenya) Ltd. Case Study
Vetcare Africa (Kenya) Ltd. manufactures high-quality animal health and animal nutrition solutions. They are on the most trusted brands in Kenya who specialize in the development, research, and marketing of new products and innovative generics. …
Continue readingThe Differences Between SFA & CRM
Customer Relationship Management (CRM) systems are used to manage a company’s relationships and activities with current and potential customers. A CRM system is simply meant to improve business relationships by keeping companies connected to customers …
Continue readingFour Benefits of Sales Force Automation
What is SFA? Salesforce Automation (SFA) is the process of using software tools to automate the repetitive administrative tasks of sales, such as information sharing, order processing, customer tracking, and the tracking of field sales …
Continue readingApril 2019 Product Updates
【App】Show monthly sales quantity on summary page User can see monthly sale by product quantity. 【App】Add Price Scheme User can view campaign for campaign products. Free sample product is automatically added when the sales quantity …
Continue readingAutomating Sales – A L’Oréal Group Case Study.
In an effort to strengthen its global reach and attain its target of reaching out to 1 Billion new customers, L’Oréal has found great potential in the African market. In this regard, the group created …
Continue reading